LOGI M350 Parametric Design

You are what you choose

You are what you choose

#Parametric Design
#CMF Design
#CNC Manufacture
Jun 2023

Logitech M350 draws inspiration from pebbles, featuring a minimalist aesthetic and a lightweight, portable design. Its flat surface also allows for more CMF possibilities. In this project, I incorporated textural elements from pebbles, such as rippling water patterns and stacked river stones. At the same time, I considered the marketing perspective, aiming to create an experience where users recognize that the color they choose reflects their unique identity.

HIGHLIGHT

BEHIND THE SCENE

Design Background

Find Clarity in Calm, Express Who You Are

In the context of pebbles, with flowing water and gentle ripples, clear sounds and visuals evoke a sense of calm. In the water, you see your reflection; through the shifting ripples, you gradually begin to recognize yourself.

Target User

I AM DEFINED BY COLORS

In an age of information overload, self-expression begins not with noise, but with clarity.

Young Gen Z - Experssionis (60% Female / 40% Male)

Self-Expression, Color as Identity, Gender-Fluid, Bold / Playful / Unapologetic, Anti-Neutral, Statement Gear

Young Gen Z - Experssionis (60% Female / 40% Male)

Self-Expression, Color as Identity, Gender-Fluid, Bold / Playful / Unapologetic, Anti-Neutral, Statement Gear

Product Study

Consider the texture distribution area

  1. Increase tactile sensation in the palm contact area

  2. Echo the visual flow to highlight the logo

Inspiration

Ripping water pattern & stacked pebble

Balance between engineer & design

Taking into account CNC machining limitations and aesthetics

THANK YOU !

Mao Huang

Product Designer

Product Designer

hao890401@gmail.com | (+886) 988-521-719

© 2025 All RIGHTS RESERVED

MADE BY MAO HUANG

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