BEOHOME
#Product Forecast
Jun 2021
BEOHOME is a smart speaker designed to bridge the gap between office and home. It automatically adjusts its audio environment based on the apps you open, creating a distinct mental shift between professional tasks and personal downtime. With BEOHOME, establishing a clear work-life boundary has never been more effortless.
HIGHLIGHT
Adaptive Flow: App-Based Mode Sync
Set up the apps you commonly use for work and rest, so that the product can sync your status
BEHIND THE SCENE
The Problem
The pandemic blurred the line between work and life as homes became workplaces
Discovery
B&O infuses products with imagery to shape experiences
The relationship between the product and the home environment, with each piece carrying imagery designed to evoke experiences for users.
The opportunity
The distinctive changes in the shapes of B&O products create a strong visual language for users. Could this help make the blurred boundary between work and rest more distinct?
Metaphor
One of our interactions with trees is using trunks as markers or signals. BEOHOME can be the "digital trunk" in the home office
In nature, tree trunks serve as markers that guide our journey. BEOHOME adopts this metaphor, acting as a sensory marker in the home office. Just as a trailblazer looks to trees for direction, the user relies on BEOHOME's mode-switching to navigate between the 'forest' of work tasks and the 'clearing' of personal relaxation.
THANK YOU !
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